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This article deals with communication policies within the public sector. It takes its point of departure within the overall framework of corporate communication and hence exclusively sees communication policies from that perspective. Communication policies are seen as means of corporate communication. As means of corporate communication they feature what we have labelled 'mediational properties' within an organization. As such they – from a communicative point of view – constitute the interface between the strategic and the operational levels of communication management. As policies they should support decision making processes when it comes to ensuring that any instance of communication is in line with the mission, vision and values of an organisation. And they should offer a defi nite course of communicative action contingent on situational factors. The contextual background of the article is the re-structuring of the Danish regional political landscape, which is to have taken place by January 1st 2007. Communicating the mission, vision and values of the new municipalities is seen as an essential part of re-configurating and maintaining political legitimacy in the transaction period and beyond. The empirical part of the article deals with an extensive corpus analysis of a broad selection of authentic communication policies stemming from Danish municipalities. The analytical framework applied gives rise to a number of new observations regarding the generic heterogeneity of communication policies. The analysis also delivers new input to the theoretical discussion of the status of communication policies within a corporate communication framework in general and within a current Danish municipality setting in particular.

Overview and history Theory and principles of public communication campaigns Charles K. Atkin, Ronald E. Rice -- Public communication campaigns : the American experience William Paisley, Charles K. Atkin -- Why can't we sell human rights like we sell soap? Robert C. Hornik -- Design and evaluation Guidelines for formative evaluation research in campaign design Charles K. Atkin. Vicki Freimuth -- Systems based evaluation planning model for health communication campaigns in developing countries Ronald E. Rice, Dennis Foote -- Evaluating communication campaigns Thomas V. Valente, Patchareeya P. Kwan -- Communication campaign effectiveness and effects : some critical distinctions Charles T. Salmon, Lisa Murray-Johnson -- How effective are mediated health campaigns? A synthesis of meta analyses Leslie B. Snyder, Jessica M. LaCroix -- Theory foundations McGuire's classic input output framework for constructing persuasive messages William J. McGuire -- Sense making methodology as an approach to understanding and designing for campaign audiences : a turn to communicating communicatively Brenda Dervin, Lois Foreman-Wernet -- Inducing fear as a public communication strategy Marco C. Yzer, Brian G. Southwell, Michael T. Stephenson -- Truth in advertising : social norms marketing campaigns to reduce college student drinking William Dejong, Sandi W. Smith -- Applying theory and evaluation Go Sun Smart campaign : achieving individual and organizational change for occupational sun protection David B. Buller ... [et.al] -- Mass media campaign to increase condom use among high sensation seeking and impulsive decision making young adults Philip C. Palmgreen, Seth M. Noar, Rick S. Zimmerman -- Public communication campaigns to promote organ donation : theory, design, and implementation Susan E. Morgan -- Transdisciplinary approaches for twenty first century ocean sustainability communication Ronald E. Rice, Julie A. Robinson -- Sociocognitive approaches for AIDS prevention : explicating the role of risk perceptions and efficacy beliefs in Malawi Rajiv M. Rimal, Rupali Limaye -- Corporate social responsibility campaigns : what do they tell us about organization public relationships? Maureen Taylor -- Designing digital games, social media, and mobile technologies to motivate and support health behavior change Debra A. Lieberman -- Community partnership strategies in health campaigns Neil Bracht, Ronald E. Rice -- Closing the gaps in practice and in theory : evaluation of the scrutinize HIV campaign in South Africa D. Lawrence Kincaid ... [et.al] -- Rising tide of entertainment education in communication campaigns Arvind Singhal, Hua Wang, Everett M. Rogers -- Putting policy into health communication : the role of media advocacy Lori Dorfman, Lawrence Wallack

An effective legal communication is one in which the recipient not only receives and comprehends the message addressed to him, but also responds with acceptance or rejection by engaging in a particular behavior. The media's function as interpreters in the information flow between institutions and society is seen here, as well as vice versa. What are the most typical issues with comprehending and expressing legal terms, and do they succeed in realizing this function of theirs?

Report: 55, [6] p., digital file ; A study of the use of the new communications technology by government to enhance citizen participation and increase program effectiveness. ; Government of Ontario, Committee on Government Productivity; Institute of Urban Studies

"Public communication campaigns are found everywhere and it is nearly impossible to elude them in our modern-day environment of traditional communication and social media. By and large, a campaign is a comprehensive and organized attempt at shaping the behavior, attitude, or decision-making status within a community of people. It is a strategic course of action carried out during a specific time limit and for a precise outcome. A public communication campaign consists of a set of coordinated messages or other communicative efforts aimed at accomplishing predetermined goals and objectives: to sway a high number of people's beliefs, attitudes, and behaviors. Atkin (1981) defines "public communication campaign" as a method that uses "promotional messages in the public interest disseminated through mass media channels to target audiences." Public communication campaigns tend to be waged by state or non-state actors who seek to inform or affect behaviors in large audiences through an organized set of communication processes. They are designed with two phases in mind. The first phase generates awareness about a certain topic. Thus, a campaign has a purpose; the desired outcomes can be diverse ranging from individual level cognitive impacts to social or systemic change. The second phase uses that awareness to instill behavior change and shape the thoughts or actions of the audience; it is typically aimed at a large audience. "Large" is an important concept here because it helps differentiate campaigns from interpersonal persuasive endeavors by one or a few person that seek to influence a handful of others"--

This article examines the public connection and understanding of public communication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative category. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.

Public communication and the law -- The first amendment -- Methods of control -- Libel -- Privacy -- Intellectual property -- Political speech -- Commercial speech -- Obscenity and indecency -- The media and the judiciary -- Protection of news sources, notes, and recordings -- Access to information.